Amazon Web Services

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GOALS
  • Optimize AWS Marketplace webpages
  • Improve internal communication
  • Refine presentation collateral
DELIVERABLES
  • UI Design
  • Poster Design
  • Slide Decks
TOOLS
  • Adobe Illustrator
  • Adobe Photoshop
  • Microsoft Powerpoint

context

Refining AWS Marketplace Communication

Amazon Web Services (AWS) continuously seeks to optimize user experience and communication clarity within its vast ecosystem. As part of this endeavor, there was a crucial need to revamp the AWS Marketplace pages, improve internal informational materials, and refine presentation collateral for both internal and external audiences. To address these challenges, the decision was made to redesign icons for the AWS Marketplace, create visually compelling service posters for internal use, and craft engaging slide decks for presentations.

process [1/3]

Icon Design

  • Comprehensive Research: Conducted an in-depth analysis of the existing icons and user feedback to identify pain points and areas for improvement.
  • Iterative Design Process: Developed a range of icon concepts, emphasizing clarity, consistency, and scalability across various devices and screen sizes.
  • Feedback Integration: Collaborated closely with the AWS team to gather feedback and iteratively refine the icon designs, ensuring alignment with brand guidelines and usability standards.
  • Finalization and Implementation: Delivered finalized icon sets optimized for the AWS Marketplace pages, enhancing visual appeal and usability for users navigating the platform.

process [2/3]

Poster Design

  • Conceptualization Phase: Brainstormed ideas to visually represent complex AWS services and concepts in a simplified and engaging manner.
  • Design Execution: Created vibrant and informative posters highlighting key features, use cases, and benefits of AWS services, catering to the diverse needs of internal stakeholders.
  • Review and Feedback: Presented draft designs to stakeholders, incorporating their input to enhance clarity and effectiveness.
  • Production and Distribution: Produced high-quality posters for display in key internal areas, facilitating better understanding and utilization of AWS services among employees.

process [3/3]

Slide Decks

  • Content Collaboration: Collaborated with AWS subject matter experts to translate complex technical information into visually compelling slide decks.
  • Visual Storytelling: Leveraged effective layout, typography, and imagery to create engaging narratives that resonate with both internal teams and external audiences.
  • Brand Consistency: Ensured alignment with AWS branding guidelines while infusing creativity and innovation into the design to captivate and inform viewers.
  • Presentation Optimization: Incorporated interactive elements and dynamic visuals to elevate the impact of presentations, leaving a lasting impression on viewers.