Girls Inc.
GOALS
- Enhance Event Appeal
- Strengthen Brand Identity
- Increase Engagement
- Boost Fundraising Efforts
DELIVERABLES
- Event Branding
- Event Signage
- Event Invitations
- Program Guide
TOOLS
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Mailchimp
context
Art Deco Theme for My Bold Future Event
Girls Inc., a non-profit organization dedicated to empowering young women through educational programs and advocacy, hosts an annual event called “My Bold Future.” This event celebrates the achievements of young women and raises funds to support the organization’s ongoing initiatives. For this year’s event, Girls Inc. wanted to create a unique and memorable experience with a 1920s Gatsby aesthetic that would captivate their audience and reinforce the theme of bold futures.
process [1/4]
Event Branding
The new logo for “My Bold Future” incorporated elegant geometric patterns and typefaces, reflecting the opulence and glamour of the 1920s. The typography was chosen to evoke the era’s sophistication while maintaining readability and modern appeal.
process [2/4]
Event Invitations
The invitations were crafted to set the tone for the event from the moment they were received. High-quality paper with embossed details and Art Deco motifs ensured they stood out. The language and layout were carefully curated to excite and intrigue the recipients, encouraging high attendance.
process [3/4]
Event Signage
Large, elegant banners and directional signs adorned the event space, continuing the Gatsby theme and ensuring a seamless visual experience. The signage utilized the same design elements as the logo and program guide, providing consistency and enhancing the overall atmosphere.
process [4/4]
Program Guide
The program guide was designed to be both functional and visually stunning. Intricate borders and a black-and-red color palette were used throughout. The guide included detailed schedules, speaker bios, and special acknowledgments, all presented in a cohesive style that mirrored the event’s theme.