Recuro Health

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GOALS
  • Enable Sales Team with Marketing Collateral
  • Support the Product Team with UX/UI & Motion
  • Increase Internal & External Engagement
  • Streamline Workflows
DELIVERABLES
  • Marketing Collateral
  • Recuro Health App UX/UI
  • Motion Graphics
  • Web Design/Development Support
TOOLS
  • Figma
  • Adobe Creative
  • Microsoft Office
  • WordPress

context

Revolutionizing Healthcare with Accessibility

Recuro Health, a leader in digital health solutions, sought to revolutionize healthcare through its innovative Digital Medical Home platform. This comprehensive system aimed to streamline patient care, providing a seamless experience for both healthcare providers and patients. As the company expanded its offerings, the need for cohesive and engaging design across all digital and marketing channels became critical. As a Senior Graphic Designer, I reported to the marketing team but also played a crucial role in supporting the product team. This dual focus was essential to meet the company’s objectives of improving user experience and boosting sales.

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Marketing & Sales Support

By designing compelling web pages, email newsletters, and flyers, the designer ensured that Recuro Health’s branding was consistent and attractive. These materials were instrumental in communicating the platform’s value propositions to potential clients and partners, thereby aiding the sales team in their efforts.

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Product Design & UX/UI

Collaborating closely with the product team, I focused on enhancing the user interface (UI) and user experience (UX) of the new Recuro Health Application. This involved incorporating user feedback to refine the app’s design, ensuring it was intuitive and user-friendly. I also integrated motion and interactivity, which not only made the app more engaging but also helped users navigate the platform more effectively.

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Social Media

I played a crucial role in developing and maintaining Recuro Health and WellCard Savings social media presence. By creating visually appealing graphics and engaging content, the designer helped to increase brand awareness and foster a community around Recuro Health’s offerings. This strategic use of social media not only attracted potential clients but also kept existing users informed and engaged with the latest updates and features.