Teracube

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GOALS
  • Solidify brand identity
  • Establish brand awareness
  • Increase web conversions
  • Hit Kickstarter funding goals
DELIVERABLES
  • Brand Identity
  • Logo Animation
  • Web Design & Development
  • Email Campaign
TOOLS
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe AfterEffects
  • Adobe XD

context

Creating Buzz with Eco-Friendly Messaging

Teracube, an innovative tech startup, aimed to disrupt the smartphone market with its environmentally friendly Android phone. Unlike typical smartphones, Teracube’s flagship product featured a long-lasting battery, sustainable materials, and a unique four-year warranty, appealing to eco-conscious consumers. To successfully launch their product, Teracube planned a Kickstarter campaign with a goal of $25,000. To achieve this, they sought a cohesive brand identity, engaging digital presence, and an effective pre-launch strategy to captivate and mobilize potential backers.

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Brand Identity

  • Logo Concept Creation: I began by creating several logo concepts that encapsulated Teracube’s commitment to sustainability and innovation. Each design aimed to reflect the brand’s eco-friendly ethos and technological advancement, using color palettes and shapes that conveyed these values.
  • Logo Selection and Refinement: After presenting the initial concepts, we collaboratively selected the optimal design that best represented Teracube’s identity. I refined this chosen logo, ensuring it met all branding requirements and resonated well with the target audience.

process [2/4]

Logo Animation

  • Logo Animation: To enhance the logo’s appeal across digital platforms, I animated the selected design. The animation was crafted to be sleek and modern, adding a dynamic element that captured attention and reinforced the brand’s innovative spirit.

process [3/4]

Web Design

  • Website Design and Development: I designed a visually compelling, user-friendly, and informative website that emphasized the unique selling points of Teracube’s smartphone. The design was clean and modern, with intuitive navigation and responsive elements to accommodate various devices.
  • Content Integration: I ensured the website content effectively conveyed the product’s benefits and features. This included high-quality images, detailed descriptions, and clear calls to action to engage visitors and encourage them to support the Kickstarter campaign.
  • User Experience Optimization: I optimized the site’s user experience, making sure it was easy to navigate and accessible across all devices. This included responsive design elements and a logical layout that guided users through the site seamlessly.

process [4/4]

Pre-Launch Campaign

  • Campaign Strategy: I developed a strategic plan for the pre-launch email campaign, outlining a series of emails to build anticipation and inform potential backers about the product’s benefits. This included determining the timing and content of each email to maximize engagement.
  • Email Design and Content Creation: Each email was designed to align with Teracube’s branding and messaging. I crafted compelling visuals and persuasive copy that highlighted the smartphone’s unique features and sustainability aspects.
  • Execution and Analysis: I executed the email campaign, monitoring its performance to ensure high open and click-through rates. Adjustments were made as needed based on the campaign’s analytics, ensuring maximum impact and engagement leading up to the Kickstarter launch.